NEW YORK: AT&T Inc has cut the price of the HTC First phone, which is preloaded with Facebook Inc applications, to 99 cents from $99.99 less than a month after the phone's launch.
AT&T, the No. 2 U.S. mobile service provider, said the price cut
took effect on Wednesday. The company is the exclusive U.S. wireless
carrier for the phone, made by Taiwan's HTC Corp
and launched on April 12. An AT&T spokeswoman
said price-cutting promotions are not unusual. But operators typically
wait longer than a few weeks after a launch before discounting phones.
Richard Windsor, an independent analyst,
said in his Radio Free Mobile blog that the price cut was a worrying
sign for social network Facebook and its future in mobile.
"The
final verdict on Facebook Home was brutally handed down yesterday with
AT&T slashing the price of the HTC First from $99 to $0.99," Windsor
said.
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