Facebook platform industry news: Kenshoo, Expion and Nimble

Kenshoo Social, a platform for Facebook advertising, has shared the results of a study it recently commissioned by Forrester Consulting called “The Key to Successful Social Advertising.” The survey of 105 U.S. advertisers spending more than $100,000 per year on social ads found that more than a third were not satisfied with their efforts. At the same time, it found many social advertisers were not using advanced optimization tactics like granular targeting or automatic bid management.
However, satisfied social advertisers were more likely to be paying to promote content — as opposed to creating branded apps and other organic efforts. Among satisfied advertisers, those who paid to promote their content were more satisfied by their campaigns’ ability to generate awareness, and those who ran other types of paid advertisements on social networks were more satisfied with their campaigns’ ability to drive purchases. Overall, the study concluded that although organic efforts are more popular, paid social advertising is more successful.
Kenshoo and Forrester will go over these findings in a webinar at the end of the month.
Expion
Social media management software company Expion announced this week that it has added support for Instagram and Foursquare to its platform, allowing brands to better monitor and respond to activity on those networks. Expion is among a small group of companies with access to the Instagram API for moderation. Brands can now use Expion to view and comment on Instagram photos based on location. They can also easily share their Instagram photos across Facebook, Google and Twitter.
Nimble
Social CRM platform Nimble this week announced that it won the SIIA 2013 CODiE Award for Best Relationship Management Solution. Nimble helps marketers and salespeople manage their contacts from email and social networks, including Facebook, Twitter, LinkedIn, Google+ and Foursquare. The Software & Information Industry Association (SIIA) is a trade association for the software and digital content industries. Nimble was one of 27 CODiE Award winners in software categories.