Mass Relevance, a social integration platform that worked with Facebook and CNN for Election Insights,
announced Thursday that it has integrated 25 billion pieces of content
into visualizations on TV, billboards, stadium displays, websites,
mobile applications, and more.
The 90-person company now serves more than 250 clients. Mass Relevance worked with Facebook and CNN in November to power social coverage of the Presidential Election. It has also worked with Twitter to create social insights for the Olympics, as well as Pepsi and Doritos. Mass Relevance also fuels social experiences on X Factor, Glee, American Idol, The Voice. In the past, it also worked with major events such as the Grammys and Super Bowl XLVI.
Mass Relevance Founder and CEO Sam Decker commented on his company’s big news:
We’re very pleased to announce the latest
in a series of significant milestones for Mass Relevance. Over the
years, we’ve pursued several business and technology innovations in
service of our clients: Eighteen months ago, we became Twitter’s first
partner licensed to re-syndicate content for display, partnered with
other social platforms, and built the first of it’s kind suite of
turnkey social experience products. We’ve curated billions of social
conversations and photos into the largest scale TV, brand and sport
experiences. Our innovation continues with several patents pending and
plans to double our R&D team over the next year.
Mass Relevance also announced that it now has more than 35 social
experience products to help brands integrate social media. The company
is growing globally as well, planning to open its first international
office in London in May.
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