Facebook today completed
its global rollout of the new Timeline design with sections for music,
movies, books, fitness and more. Now, it will begin letting users rate
content from those sections or from third-party apps.
Facebook says users have added nearly 200 million items to their sections daily. Since Timeline sections launched in March,
more than 17 billion songs have been added to people’s music sections
through Likes and listening activity from apps. With the option for star
ratings on books, movies and TV shows, users will have even more ways
to engage with content and add to Facebook’s burgeoning entertainment platform.
The data could improve Graph Search results, News Feed relevancy, ad
targeting and other components of Facebook, while allowing third-party
apps to be even more personalized and offer users better
recommendations. Developers can also build in features to allow users to
rate content through their apps using the “rate” action, which was
recently added to Open Graph.
A user’s ratings will appear in their Timeline sections under the items they’ve rated, as well as in News Feed stories.
So far, it doesn’t seem ratings will be aggregated and displayed
elsewhere, such as on a film’s fan page. Restaurant and other place
ratings currently only appear in the Local Search section of the mobile
app. App ratings appear in the App Center and when users hover over the
app’s name from within News Feed. We can imagine Facebook will
eventually incorporate ratings for places and content into more areas of
the site when it has a greater number of ratings. For now, though, page
owners don’t seem to get any information about how many people added
their content to Timeline sections or what they’re average rating is.
On the other hand, Facebook is giving developers more insights about
user engagement with sections. App Insights will include analytics on
Timeline section impressions and referral clicks to an app. Developers
can create a custom section for their app, but it must be reviewed by
Facebook and users have to opt in before it can be displayed on their
Timeline.
No comments:
Post a Comment