Facebook has begun to roll out its new mobile page layout to Android, a spokesperson from the company tells us.
Two weeks ago the social network debuted a redesign for business and fan pages on iOS, putting more actionable information about a business, brand or personality near the top of the screen. Now the design in reflected in the mobile web version of Facebook and eventually the Android app.
The redesign, with a top row of buttons and a prominent map and recommendations module, better optimizes pages for the mobile use case, for instance, looking up a store’s location or hours, viewing a restaurant’s photos or checking reviews. Options to Like, call, share or check into a place are easy to access. Instead of having to click to view a map, users can see the map, address and hours immediately. Place ratings are now visible on mobile location pages and a few recommendations can be read without having to click and load a new screen. A photos section allows users to quickly swipe through images, as they can in the mobile News Feed.
Page owners can now easily switch between the admin view and public view, which is a useful new feature. They can also pin one post to appear near the top of the screen, but they have to take this action from desktop. Facebook has eliminated the standalone sections for events, videos and photo albums. However, these will continue to show in the Timeline stream when they are posted, and one can be pinned to the top if desired.
Page owners should also keep in mind how the new design affects their cover photo since it will be darkened and the page name, description and profile photo will appear on top of it.
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