Tuesday, June 18, 2013

Facebook Claims Mobile Ads Cost More Than Desktop Ads

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CANNES, FRANCE — Bucking an industry trend, the price tag on Facebook's mobile ads are higher than those for its desktop ads, according to Carolyn Everson, Facebook's VP of global marketing solutions.
Everson says CMPs — the prices for ads to reach 1,000 customers — are higher on mobile than on desktop, though she declined to specify the difference. The higher costs for mobile may reflect the fact that right-hand column direct-response Marketplace ads that appear on Facebook desktop don't run on mobile. CPMs on mobile overall are $0.75 compared with $3.50 for desktop, according to a presentation from Wall Street analyst Mary Meeker in 2012.
Greg Stuart, the CEO of the Mobile Marketing Association, says he doesn't know of an official CPM figure and feels any number would be misleading, anyway. "There just isn't good benchmarking," he says. "And I'm not even sure it's a good question because at the same time you have people selling dollar inventory, you have other people selling $80 inventory. There's no such thing as an average CPM. It's a complicated concept for me."
Despite the seemingly good news about mobile ad pricing, Stuart acknowledges that the average marketer spends just 2% of her budget on mobile advertising. To help remedy this, the MMA recruited former Procter & Gamble CMO Jim Stengel to work on a pitch to marketers. The tagline: "Every moment is mobile."
Everson, a member of the MMA's executive committee, says that some of the resistance from marketers comes from the erroneous belief that geo-targeting is critical for effectiveness. "Some marketers still say 'I haven't gotten mobile right,'" she says. "And the translation is they want it to be location-specific, highly specialized and the example we've talked about for 10 years which is I walk by a Starbucks or a McDonald's and I get an offer. The truth is, forget all that fancy stuff. It might come, but what mobile is right now is a mass medium."

Would You Trade Your Location Information For Free Wi-Fi From Facebook?

Would you trade information on your location in exchange for free Wi-Fi access? Facebook is betting that the answer is yes.
Wired reports that Facebook expanded a test of what it refers to as Facebook Wi-Fi from its headquarters in Menlo Park, Calif., to cafes in nearby Palo Alto and San Francisco, and even to a line of Cisco Systems routers.
Facebook users who check in at locations offering Facebook Wi-Fi will be granted free access in exchange for doing so, according to Wired, which added that the initiative began at Facebook headquarters in May 2012, spreading to local businesses in Menlo Park last November, and to some Philz Coffee San Francisco locations a few months later.
On the hardware front, Cisco announced the integration of Facebook Wi-Fi as an optional service for its Meraki line of routers last month, Wired reported, adding that the social network is in talks with other router manufacturers.
Ryan Tate of Wired even added another component to the speculation about the new product Facebook will announce Thursday, writing:
Where Facebook Wi-Fi goes from there remains to be seen. It was impossible not to wonder if a major expansion might be in store last week, when Facebook sent out java-stained invitations to the press, inviting reporters to “Join us for coffee and learn about a new product … a small team has been working on.”
The Facebook Wi-Fi initiative could also be part of Facebook’s efforts to gather as much local information as possible for its Graph Search and its advertising offerings.

Could Facebook add Vine-like video features to Instagram on June 20?

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Rumors are circulating that Facebook may be adding video to Instagram at its June 20 product announcement. Many news outlets suggested that Facebook would be introducing a news reader prior to this speculation.
The introduction of video to Instagram would be a direct response Twitter’s video sharing service, Vine. Since its public release for iOS in January, Vine has grown significantly in popularity and its release for Android earlier this month has only bolstered this following.
There are several clues suggesting that video may be the next step for Instagram, which now boasts of 100 million active users. For example, Facebook has prevented Vine from using its friend-finding feature. By doing this, Facebook looks embed users into its platform first, rather than a service like Twitter.
Another instance of Facebook protecting its brand is how it is preventing Instagram uploads from being posted directly onto Twitter. Users can still share Instagram photos on Twitter, but users need to click the link to see them. By directing users back to the Instagram platform, users will spend more time in the photo sharing application. It also helps with ubiquity for the Facebook and Instagram brands.
From another perspective, it would also be strategic for Facebook to introduce short video sharing to its ecosystem. With talks of adding auto-play video ads into the News Feed, Facebook could be looking to familiarize users with the concept. With more users sharing short videos, video ad units may not seem as intrusive.
For the June 20 product announcement, Facebook sent snail mail invitations with the outline of a coffee mug. Though this motif would suggest that Facebook would be announcing a news product, some have speculated this as simply a diversion to the actual announcement. With the introduction of hashtags last week, it is also possible the social network may be introducing an improved blogging platform made more powerful with Graph Search. Though it may be one of these assumptions or the other, it is likely that Facebook will add all of these features in the nearby future.

Developer finds video code in Instagram

shutterstock_124758646Even if it’s not part of Facebook’s big announcement on June 20, it appears that video is a possibility for Instagram. Developer Tom Waddington posted on his blog that he dug deep into Instagram’s code, finding hints the photo-sharing service may add video soon.
Waddington wrote that he found video code when he was going through Instagram’s application programming interface, as well as images for play, pause and volume control. This gives more weight to the recent rumors that Facebook will attempt to compete with Twitter’s popular video-sharing program Vine by adding similar capabilities to Instagram.
He noted that the mute button stored in the code for a photo-sharing app is the big giveaway that Instagram is working on adding video — if not now, then definitely in the near future.
Here’s what tipped off Waddington to the potential for video within Instagram:
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Despite this, Waddington doesn’t think that the June 20 announcement is about video on Instagram:
I’d be doubtful that the event invitations sent out could be anything to do with Instagram. Facebook needs a strong launch for their next product. I can’t see a coffee-cup stain connecting with video features.
My best guest would be a Flipboard competitor – Facebook wants to get a coffee-cup’s worth of time each morning. Monthly Active Users is a tough metric to keep growing – the next most important measurement would be Time On Site. A Flipboard-style section, with top social articles, content from RSS feeds and stories from sites you’ve Liked could easily become a daily destination to catch up on the web. And, it’d be sure to push up Time On Site, and, in turn, possible revenue from advertisers.

How to lose $14,980 on Facebook with one click

shutterstock_107181203Be careful with the way you use Facebook’s tools. The minimum age function is great for filtering out teenagers from pages about adult topics like alcohol, but this is something you should decide when you first create your page and then never touch it again. For example, if you raise the minimum age of your page, you instantly wipe out your young fans.
 
Simply raising the minimum age cost this page 14,000, valued at nearly $14,980 (an average Facebook fan is worth $1.07, although some fans are worth more)Sure, they could buy more likes, but there’s no substitute for strategy.
If you change your minimum age, make sure you want to change it for good, because not only do you prevent new people below the specified age from liking your page, you kick off existing ones too, and changing the minimum age back to normal doesn’t add them back again.

Sunday, June 2, 2013

All the Facebook news you may have missed this week.

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You can barely keep up with your own Facebook News Feed, so it’s okay if you’ve fallen behind on the network’s updates – because we’ve summed it all up for you. This week, Facebook takes on hate speech and killed your iPhone, among other things.
Facebook gets strict with hate speech
Facebook has an algorithm that detects hate speech and automatically takes posts down, but with so much content coming in, the social network has been pressured by feminist groups to do a better job of identifying and removing Facebook pages that encourage violence on women.
The New York Times reports that Women, Action & the Media, the Everyday Sexism Project, and activist Soraya Chemaly started a campaign urging Facebook to “ban gender-based hate speech” on Facebook. In fact ABC News says that 60,000 tweets containing the hashtag #fbrape and 5,000 emails were submitted to Facebook in solidarity.
In addition to the petition nabbing Facebook’s attention, Nissan also announced that it would discontinue advertising to make sure that Nissan ads wouldn’t pop up next to the Facebook pages that publish content that these feminist groups want to have taken down. Companies including Down Easy Brewing and eReader Utopia, The New York Times reports, joined in on discontinuing ads.
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Note that Facebook doesn’t have a policy against controversial and offensive content, as long as it abides by its community standards.
The social network eventually acknowledged that its algorithm hasn’t been up to the task of sorting through content well enough to find hate speech. Although, aside from Facebook’s algorithm, it’s has also been up to its users to flag inappropriate content. To act on the matter quickly, Facebook says that it has agreed to work closely with feminist organizations to remove hateful content directed at women.
Ads promoting lie-for-hire service are against Facebook rules.
paladin lie for hire facebook ad


Forbes writer Jeff Bercovici discovered something peculiar in a Facebook ad – a lie-for-hire service. Long-story short, someone at a company called Paladin Deception Service will pose as anyone you want and lie for or on behalf of you to whomever you request – with the exception of lying to someone from the law enforcement and healthcare industries. 
Well, Bercovici dug a little deeper as his curiosity was piqued at that point, and wasn’t too surprised to find that a sketchy business like this might not have been legitimate by Facebook’s standards to merit a space on the ad sidebar. It’s suspected that this pay-for-a-lie service broke the “unacceptable business model” guideline, which frankly is rather vague. Regardless, Facebook has confirmed that the ad has been removed entirely.


Blame Facebook for iOS battery drainApple gets a lot of bad rap for its battery life. If you’re an iOS user, you know you’ll be lucky to get through half the day on a full charge. A potential culprit, Hagga.net has found, quite possibly might the Facebook app that you probably have on your phone right now.He points out that this discovery was made by checking out the apps that have been running the longest on the iPhone. Before you jump to conclusions and say that he was probably just using Facebook for an extended period of time, he argues that this isn’t a reasonable argument because of how apps actually work on iOS devices.If you have iOS 4 or higher, Apple introduced a multitasking feature that enables apps to run in the background even if you close it for up to 10 minutes. Before this, apps would simply be frozen when closed therefore using up zero CPU power.facebook active in background haggaThere are exceptions to the 10 minutes, meaning that if an app meets certain criteria it can even run indefinitely even if you close it. Facebook, the post explains, takes advantage of this. VoIP and audio are two of these exceptions that the social network uses, which grants Facebook the power to run in the background. When closed, Facebook’s app doesn’t exactly stay active every waking second. What Facebook actually does is become active for 10 seconds every few minutes for the entire day.Now if you want to stop Facebook from turning on every few minutes even with the app closed, Hagga.net writes that you’ll either have to delete the app or manually close the app in the iOS task manager.Now that you know this, turning off Facebook might add a couple of hours to your battery life. Like a Facebook Page? Share itshare this facebook page

AllFacebook has reported that Facebook is encouraging users to “Share this Page with more friends.” The social network has been trying figure out a way to aid in the discovery of new Facebook Pages – page discovery is one area that the social network is lacking when you compare the platform to Twitter. It has been stepping up page discovery efforts however starting with “More Pages You Might Like,” which was a feature that was rolled out earlier this year that recommends other Facebook Pages when you hit “like.”

$9million wedding for Facebook's first president

Sean Parker, the first president of Facebook, has married his singer girlfriend in one of Silicon Valley's most extravagant weddings.

Napster co-founder and Facebook founding president Sean Parker (R) and his girlfriend Alexandra Lenas: $9million wedding for Facebook's first president
Napster co-founder and Facebook founding president Sean Parker (R) and Alexandra Lenas

The nuptials, which reportedly cost $9 million, took place in the coastal retreat of Big Sur, California in front of 300 guests.
Parker, 33, had been rumoured to be planning a themed event, based on the television series Game of Thrones, for his wedding to Alexandra Lenas.
However, before the ceremony he said: "Sorry to disappoint, but the wardrobe we're giving guests is essentially modern. No swords or chain mail. This is not a 'theme' wedding."
The scene did reportedly resemble a Hollywood set with landscapers spending weeks building fake waterfalls, ruins and backdrops, and a $600,000 stone gate.
According to People magazine a temporary dance floor reportedly cost $350,000, and the bill for flowers and plants came to $1 million.
The couple's infant daughter Winter Victoria and the guests were dressed by Oscar-winning costume designer Ngila Dickson, known for her work on The Lord of the Rings films.
Parker's representative described it as a "romantic, magical setting," Forbes has estimated the wealth of Parker, who also co-founded music sharing site Napster in 1999, at $2 billion.
He was portrayed by Justin Timberlake in the 2010 movie "The Social Network".

Facebook profiles raise users’ self-esteem and affect behavior

A Facebook profile is an ideal version of self, full of photos and posts curated for the eyes of family, friends and acquaintances. A new study shows that this version of self can provide beneficial psychological effects and influence behavior.
Catalina Toma, a UW-Madison assistant professor of communication arts, used the Implicit Association Test to measure Facebook users' self-esteem after they spent time looking at their profiles, the first time the social psychology research tool has been used to examine the effects of Facebook. The test showed that after participants spent just five minutes examining their own Facebook profiles, they experienced a significant boost in self-esteem.
The test measures how quickly participants associate positive or negative adjectives with words such as me, my, I and myself.
"If you have high self-esteem, then you can very quickly associate words related to yourself with positive evaluations but have a difficult time associating words related to yourself with negative evaluations," Toma says. "But if you have low self-esteem, the opposite is true."
Toma opted to use the Implicit Association Test because it cannot be faked, unlike more traditional self-reporting tools.
"Our culture places great value on having high self-esteem. For this reason, people typically inflate their level of self-esteem in self-report questionnaires," she says. "The Implicit Association Test removes this bias."
Additionally, Toma investigated whether exposure to one's own Facebook profile affects behavior.
"We wanted to know if there are any additional psychological effects that stem from viewing your own self-enhancing profile," says Toma, whose work will be published in the June issue of Media Psychology. "Does engaging with your own Facebook profile affect behavior?"
The behavior examined in the study was performance in a serial subtraction task, assessing how quickly and accurately participants could count down from a large number by intervals of seven. Toma found that self-esteem boost that came from looking at their profiles ultimately diminished participants' performance in the follow-up task by decreasing their motivation to perform well.
After people spent time on their own profile they attempted fewer answers during the allotted time than people in a control group, but their error rate was not any worse. Toma says the results are consistent with self-affirmation theory, which claims that people constantly try to manage their feelings of self-worth.
"Performing well in a task can boost feelings of self-worth," Toma says. "However, if you already feel good about yourself because you looked at your Facebook profile, there is no psychological need to increase your self-worth by doing well in a laboratory task."
But Toma cautions against drawing broad conclusions about Facebook's impact on motivation and performance based on this particular study, as it examines just one facet of Facebook use.
"This study shows that exposure to your own Facebook profile reduces motivation to perform well in a simple, hypothetical task," she says. "It does not show that Facebook use negatively affects college students' grades, for example. Future work is necessary to investigate the psychological effects of other Facebook activities, such as examining others' profiles or reading the newsfeed."

Study finds Facebook helps users ‘Like’ themselves better.

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Spending a few minutes peeking at one’s Facebook profile reportedly elevates a person’s self-esteem but reduces their ambition to excel, according to researchers.The University of Wisconsin-Madison study that unearthed these social-media phenomena seemingly employed a controversial cognitive test to arrive at its findings, and also discovered the Facebook-borne ego boost lead to diminished ambition, or the desire to excel on subsequent cognitive evaluations.The study, “Self-affirmation underlies Facebook use,” was published in the June issue of the Journal of Media Psychology and was conducted by a team led by Catalina Toma. Toma is a UW-Madison assistant professor of communication arts."Most have a very large audience of friends and they selectively present the best version of self, but they do so in an accurate manner," Toma told ABC News of typical Facebook profiles."We had people look at their own profiles for five minutes and found that they experienced a boost in self-esteem in a deep, unconscious level."The study employed the widely-used, but still reportedly controversial Implicit Association Test, which requires participants to make snap word-based associations, reportedly said to reveal intensely personal truths, and ones about which test-takers may not even be aware on a conscious level.Also, the study correspondingly uncovered a tenuous correlation between the Facebook-induced self-esteem boost derived by those who briefly viewed their profile and the study participants' motivation to excel on a simple mathematical test taken afterward."Facebook gives you a real good image of yourself, but you then don't have to look for that in other ways," Toma reportedly said. "Your motivation to perform well might be reduced because you already feel really good."According to the Toma team’s abstract, the study shows “that Facebook profiles are self-affirming in the sense of satisfying users’ need for self-worth and self-integrity, “ and “that Facebook users gravitate toward their online profiles after receiving a blow to the ego, in an unconscious effort to repair their perceptions of self-worth.”

Job Site Wants Only Beautiful Candidates

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BeautifulPeople.com — the controversial online dating site that allows only attractive people to join — is expanding its service on Monday for employers.

The company told Mashable it is readying a recruitment featurefor employers wanting to hire "good-looking staff." The free service would give individuals and companies access to its 750,000 member base of "attractive" people. Only those members who are voted beautiful by others on the site are allowed to stick around.
Employers will have a dedicated business profile and be able to pursue other members who are looking for a job. Members will also be able to look through job listings and apply directly to companies.
"An honest employer will tell you that it pays to hire good-looking staff," said Greg Hodge, managing director of BeautifulPeople.com, in a statement. "Attractive people tend to make a better first impression on clients, win more business and earn more."
However, Hodge said the service should not just be for people looking for pictures of beautiful people and should be taken seriously: "This isn't an invitation for crackpots to come and ogle our beautiful members."
Although this sounds vain and even discriminatory, it's no secret that certain companies want to hire attractive candidates to represent the brand. For example, a salesperson applying for a job at a makeup counter may be a more desirable hire if she has clear skin than if she has severe acne.
At the same time, the news comes as clothing retailer Abercrombie & Fitch has been back in the news and under fire for wanting only beautiful customers to buys its clothes. The CEO has long been vocal about its staffer requirement to be attractive.
What do you think of employeers seeking out attractive applicants on BeautifulPeople.com? Is it practical? Disrespectful? Let us know in the comments below.

6 Things to Do Before You Delete Your Facebook Account

Facebook-deletedYou've probably thought about deleting your Facebook account before, but for one reason or another you've been unable to commit. Maybe you're applying for a job and don't want your future employer to see pics of you at college frat parties. Or maybe you just can't stand one more depressing status update.
If you're serious this time about deleting your Facebook account, escaping the social networking giant can be a lot more complicated than you would think. There are necessary steps you should take before pressing that delete account button.
Remember, deleting your account is very different from deactivating your account. You can deactivate your account at any point, and when you want to return everything is as you left it. While your account is deactivated, people on Facebook will not be able to search for you, but some information like messages you've sent may still be visible to others.
If you permanently delete your account, you will not be able to regain access to your account again, ever. Most personally identifiable information is removed from the Facebook database, but some may remain such as your name if you sent a message to someone else.
If you're planning to delete your Facebook account permanently, read on to learn about what steps you should take first.

1. Check Your Connected Apps

There are a lot of apps and websites that require you to log in using your Facebook username and password, and when you delete your Facebook account you lose access to these sites as well. You can check this by clicking on your Account Settings, then Apps in the left column. Popular apps that use Facebook login are Pinterest, Pandora, Foursquare, Spotify and Instagram. Some apps allow you to change your form of log in by using your email address or Twitter handle, for example. However, there are some sites that don't let you decouple your Facebook account from their app, like Spotify.
If you still want to use Spotify, your best bet is not to delete your Facebook account. If you want toalmost delete your account to maintain your Spotify profile, you could remove all of your friends, change the email address associated with your Facebook account to one you don't use very often or turn off all email notifications for all apps, including Spotify, and lastly remove all of your data from Facebook and delete all of your activity, photos, etc. Though exhausting, taking this approach would allow you to keep all of the playlists you have made on Spotify and the songs you have been sent by friends, rather than starting over again.
If that sounds like way too much work for you, then you can always deactivate your Facebook account, and setup a new Facebook account with an email you only use for Spotify, and then authenticate Spotify from there. In taking this approach, you would lose all existing Spotify activity, so unless you are a new user and don't have much built up — the first option is probably the best, albeit time-consuming.
The big lesson here is to make sure your connected apps will let you change your form of loginbefore you deactivate your Facebook account. You won't be able to change anything retroactively. If you have already deactivated your Facebook account and you can't login to these connected apps, you could reactivate your Facebook account and follow the steps listed above.

2. Download Your Facebook Information

For users who want to delete all history of their Facebook days but who still want a record of everything they've done on the site, Facebook has developed an easy way to download that information. Go to your Account Settings, click "General" in the left-hand column, then click on "Download a copy of your Facebook data", finish by clicking "Start My Archive"."
The information in this download is available in three places:
  • Downloaded Info: This includes timeline information like posts you've shared, messages, photos, a history of the conversations you've had in Facebook chat, a list of your friends and much more.
  • Expanded Archive: This is additional info, and contains even more account details like logins, cookies, apps you've subscribed to, people you have unfriended and much more.
  • Activity Log: This is a comprehensive history of all your activity from posts you've commented on or liked, apps you've used, and anything you've ever searched for.
For a full breakdown of what information falls into each category, check out this Facebook chart.As you can see, the information available for download is extensive, so make sure you save it in a safe place in case you need to access it later.
Also, if you are just interested in saving certain conversations you've had with friends you can forward them to your email address. First go to the message stream and click on the Actions tab at the top. Next, scroll down to Forward Messages and select the ones you want to forward.

3. Ask for Your Friends' Birthdays

Facebook has become a reliable and convenient resource for remembering friends birthdays, so if you no longer have your account you might slip up and forget. Instead, be proactive in reaching out to your friends and tell them that you are deleting your Facebook account, but would still like to remember their birthday. Another way of doing this is to use the incredibly annoying Facebook Birthday's app. You could include a disclaimer at the top telling people that you're just using it to gather all of your friends' birthdays before you delete your account.

4. Ask for Contact Information

It's incredible to think about how much communication happens over Facebook alone. Before deleting your account, make sure that you have other ways to keep in touch with your friends, whether that is through email, texting or phone calls. Download that contact information for anyone you're worried about losing contact with.

5. Store Your Facebook Information on the Cloud

Backupify.com is a great way to store consumer web application data on the cloud. There are both paid and free services available, with the free service giving you 1GB of storage, or you can get up to 25GB for the paid service. The backups occur automatically, and you can download critical items as PDFs as well. Backupify files are stored in Amazon Web Services (AWS), which are subject to the highest security and boast a 99.9% up time.

6. Optimize Your SEO Before You Go

If you're leaving the Facebook community, make sure you are still active on enough other social platforms to maximize your SEO. You want to make sure that you are still searchable by friends or potential employers.
Are you seriously thinking about deleting your Facebook account? Let us know why in the comments.
Images courtesy Facebook and iStockphoto-hakusan-

Facebook Cover Photos: 15 Cinematic Themes You'll Recognize

Matt from Indianapolis has been creating fantastic Facebook cover photos since May 2012. FromStar Wars to Scooby-Doo, he has appeared in a ton of fun profile-picture "cameos."
Take a look through our showcase of amusing cover-photo creations in the gallery, above. Want to appear in a future Mashable Facebook cover-photo gallery? Link us to your fabulous timeline creations in the comments, below, and you could star in a forthcoming feature....

1. The Muppets

Matt gets his Muppet on.
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2. Tron

Is that a new model of light cycle?
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3. The Princess Bride

Oh no! Matt's mostly dead.

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4. Pac-Man

Enjoy those pac-dots, Matt.
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5. Honey, I Shrunk the Kids

Matt falls foul of the Shrink Ray.
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6. Snow White and the Seven Dwarfs

"Hey ho, hey ho, it's off to work we go..."
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7. The Hangover

Talk about "in the wrong hands."
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8. The Sound of Music

It's Matt as Gretl.
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9. Futurama

Matt enjoys his brain-in-a-jar cameo.
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10. Return of the Jedi

Let's hope Matt doesn't get to meet the Sarlacc...
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11. Mystery Science Theater 3000

Tell it, Matt.
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12. Scooby-Doo

Matt would have gotten away with it, if it wasn't for those pesky kids.
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13. The Empire Strikes Back

Wrong place to grab some rays.
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14. Jurassic Park

Don't move, Matt! He can't see you if you don't move.
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15. Say Anything

Finally, there's no Chevy Malibu, but we'll let him off....
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Images courtesy of Matt

Saturday, June 1, 2013

HOW TO: Cut Through Facebook’s News Feed Algorithm And Create A List

Users who want to see all updates from friends can be at the mercy of Facebook’s News Feed algorithm with the default setting, but there is a way to get around this through lists. Users can create lists of their friends (useful if you want to see what specific groups of friends are posting, such as co-workers or college buddies), then click to see their posts in reverse chronological order. Here’s how.
You’ll find that some lists are automatically curated, such as based on your workplace, city, and college networks. But if you want to create a list based on your criteria, here’s how to do it.
On the redesigned News Feed, users can click on their filtering options, go down to the bottom, and click edit.
After clicking Edit, you’ll be able to create a list. SImply name the list, then type in the names of Facebook friends to add to the list.
On the old News Feed, users can scroll down on the left hand sidebar to Friends. Then, you can mouse over the Friends text, revealing the More link. That will get you to the above screen.
So what happens after you already have a list, but want to add friends to it? You can do this through the News Feed or Timeline. On either version of the News Feed, mouse over a friend’s name or profile image. Then mouse over the Friends button to see more options. Users can then add a user to a list then.
From Timeline, it’s a similar process. Mouse over the Friends button to access this menu.
Once you get a list set up, you can access it to see those friends’ posts in reverse chronological order, without the influence of Facebook’s algorithm.
Teaser image courtesy of Shutterstock.