Instagram today announced that the photo sharing service has 90 million monthly active users and sees 40 million photos uploaded per day.
Instagram had reported 80 million registered users five months ago, and in November, a job listing mentioned
that the service had more than 100 million registered users, but the
company had never reported monthly active users figures. This latest
announcement refutes speculation that Instagram might have lost users
after a proposed policy change.
Last month
the New York Post reported that Instagram had lost about a quarter of
its daily active users, citing data that was not representative of the
service’s entire user base and blaming the terms of service controversy. Instagram did not reveal its true DAU count, and Facebook has cut off public access to the data used by the Post.
Instagram did share that its platform experiences 8,500 Likes per
second and 1,000 comments per second. That’s up from 575 Likes and 81
comments per second announced in April 2012 when the service had 30 million registered users and 5 million photos per day.
Instagram’s new privacy policy and terms of service
go into effect on Saturday. The company faced criticism for its initial
proposed policy, so it decided to reinstate its original section on
advertising and made a few other tweaks to clarify that it does not plan
to sell user photos. In general, the new policy better reflects
Instagram’s status as a Facebook affiliate and allows data to be shared
between the two entities.
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