Facebook roundup: Bing social search, PMD policies, Open Compute Summit, more

Facebook shares back below $30 - Wall Street was apparently unimpressed with Facebook’s Graph Search announcement. Facebook shares, which surged past $31 last week in anticipation of the company’s first big press event since going public, closed today at $29.66, down 6.5 percent from Monday. The share price began to drop immediately following CEO Mark Zuckerberg’s announcement of an overhauled search product. Although the tool has a lot of future potential, it is in very limited beta for English speaking users on desktop and Facebook did not announce a corresponding monetization plan for the tool. Investors may have also been let down after rumors of a Facebook phone, e-commerce products and possible new ad types did not materialize.

Bing adds more Facebook info to social search – Shortly after Facebook revealed its Graph Search beta product this week, Bing announced more features for its social search sidebar. The search engine now incorporates Facebook status updates, shared links, comments and photos from friends that may be relevant to a user’s query.
Facebook updates PMD policies - Facebook added four new sections to its Preferred Marketing Developer policy page this week, including a new rule about comparing Facebook ads to ads from other channels. If using last-click attribution, PMDs must create separate reporting tools for comparing search marketing and Facebook ads. Additionally, Facebook made it mandatory for Ads API companies to provide PMD Team members with login credentials upon request, and noted that advertising apps need separate App IDs for self-service, managed service and white-labeled apps. The company also made it clear that it reserves the right to grant or remove access to the platform or program at its sole discretion.

Facebook announces innovations in hardware design – Facebook revealed a number of advances in data center hardware design at its Open Compute Summit on Wednesday. Facebook contributed a new architecture specification for motherboards. This specification nicknamed “Group Hug” can be produce motherboards that are completely vendor-neutral. This disaggregation could improve efficiency in data center construction and operation.