Facebook Graph Search addresses several categories of search — some that were made explicit during Facebook’s announcement on Tuesday and others that are still being discovered as beta users try it out.
Navigation around Facebook, people discovery and recommendations for places and entertainment are valuable features the company has already highlighted. One of the less obvious realms is research.
We’ve talked about how businesses can use Graph Search to uncover consumer insights and how public figures can use it to better understand their followers, but there are other interesting applications for students, researchers, journalists and everyday users.
Facebook’s combination of identity and structured data allow users to answer very specific questions that no other service can. Although Graph Search uses natural language processing to understand what users are actually looking for rather than simply matching keywords, one might get a better sense of what’s possible with the tool by thinking about the following formula:
Type of Content + Subject + Type of Person + Location + Time
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