London, Jan 15(ANI): The United Kingdom has seen the biggest drop in Facebook users to a figure of 600,000, a 2.88 percent drop, according to data given by monitoring firm called SocialBakers.
The problem may be because of
confusion over the site's privacy policies and 'Facebook fatigue'- a
condition described as having too much friends, according to experts,
reports the Daily Mail.
According to Stuart Miles
of website Pocket Lint, Facebook needs a makeover to attract users back
to its site, and it needs to be more relevant and useful again. Also,
the increasing size and the advertisements on the site has put off many
users, said Miles.
Facebook, however, dismisses the
data and says that they are pleased with their growth and with the way
people are engaged with Facebook. More than half of the site's active
active users log on to it each day, said a Facebook spokeswoman.
The UK has the world's sixth most
active Facebook user base, with more than 33 million unique users in
December, according to data given by SocialBakers, although the firm
says that the figure duplicates users who access from multiple devices.
The US tops the list with more
than 169 million unique users per month, followed by Brazil with 65
million and India with 63 million.
The UK's user base would be equivalent to 53 percent market penetration last month, second only to the US with 54 percent.Source:Yahoo!
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