In its 10-Q filing
that Facebook made public this week, it revealed that 8.7 percent, or
83.09 million accounts, on the social networking site are fake. This
number marks a huge leap from the number of fake accounts that Facebook
made public in March - between 42.25 million and 50.70 million.
Facebook, according to this report, is being more transparent about what
fake accounts it is targetting. Earlier, Facebook listed only two
categories of fake accounts - duplicate users and false users. It has
now recategorised them into duplicate accounts (4.8 percent),
misclassified accounts (2.4 percent), and undesirable accounts (1.5
percent).
Facebook has further revealed that as on June 30, 2012, 4.8 percent
of their worldwide monthly active users (MAUs) had duplicate accounts.
Duplicate accounts are essentially those that users create in addition
to their 'principal account'. Then there are false accounts that can be
divided into two categories - user-misclassified accounts and
undesirable accounts. User-misclassified accounts are personal profiles
created for businesses, organizations, or non-human entities such as
pets. These, as per Facebook's Terms of Service, are required to use a
Page and not a personal profile. Then there are undesirable accounts,
which are created for activities such as spamming.
The social networking giant further adds that the numbers put forth
by them are also affected by such applications on some mobile devices
that manage to "automatically contact our servers for regular updates with no user action involved."
This activity, specifies Facebook, leads their system to count the
associated user as an active user for that particular contact. Figures
depicting mobile activity and its subsequent effect on the numbers vary
from region to region. The report details further, " In addition,
our data regarding the geographic location of our users is estimated
based on a number of factors, such as the user’s IP address and
self-disclosed location. These factors may not always accurately reflect
the user’s actual location. For example, a mobile-only user may appear
to be accessing Facebook from the location of the proxy server that the
user connects to rather than from the user’s actual location."
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