An ad for birdwatching from Australia's Christmas Island appears have run afoul of Facebook's rules. The social network banned a cheeky ad for its Bird 'n' Nature Week that referred to "boobies," a double entendre that ostensibly refers to birds known by that name. However, the ads may have pushed things too far by with a call for "Some gorgeous shots here of some juvenile boobies," combined with images of a brown booby, a red-footed booby, brown booby and an Abbott's booby.
According to Travel Daily News, the copy "breached Facebook's Ad guidelines by 'addressing the age, gender or sexual orientation of users on Facebook.'"
Linda Cash, marketing manager of the Christmas Island Tourism Association, told the publication that "we presumed our original advert was blocked automatically so we appealed to Facebook directly who re-affirmed the campaign was banned due to the sexual language — particularly the use of the word 'boobies.'"
Reps from Facebook could not be reached for comment.
This isn't the first time Facebook has come down on potentially salacious copy and imagery. Facebook also banned a picture of a woman in a bathtub last year when it mistook her elbows for breasts.
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