French telecommunications company Orange today announced a partnership with Facebook to offer a social calling application that will allow users to call each other via mobile or desktop.The service, called “Party Call,” is set to launch in France in summer 2013. Although Orange is building on Facebook APIs that are available to any developer, the company has an official partnership with the social network, which could help it in marketing the service. This could also be the start to future collaboration that leads to more integrated services, similar to how Facebook works with Skype.
The social network is in a position to connect people through a single identity rather than through phone numbers, of which people can have multiple (work, home and cell) and that can change when a person moves or makes other changes in their life. Plus, there are costs and other frustrations associated with cellular plans that can be reduced by voice over IP solutions that build on Facebook’s identity layer and social graph.
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