Thursday, February 7, 2013

UPDATE: Facebook Places On a Slow Roll Out in India

UPDATE: Yup, it does look like Facebook Places is getting rolled out in India. We checked out the iOS and Blackberry versions of the Facebook app and saw Places in action, but surprisingly the Android app said it wasn't available in our region.

Going Places


www.theamazingfacebookworld.blogspot.in Some iPhone users in India have reported being able to use Facebook's location based services, i.e. Places in India. Previously, this function was only usable in the United States, however, either Facebook's glitching or they're performing a slow roll out of Places. The function, however, only seems to be usable on iPhone apps and not Android yet. Either access Places directly through the app or go to touch.facebook.com via your phone's browser and connect to Places, if you're one of the few Facebook's decided to roll it out to of course. A tweet from @msigeek seems to confirm that the roll out is indeed happening.
Check in if you can!



Places is Facebook's answer to Foursquare and according to the same tweeter, Places seems to be better than Foursquare because you can have conversation threads on your check-ins. Also, unlike Foursquare, users can't just add places in Places, Facebook has to review them and approve of them it seems. Places will only truly be successful if restaurants and other 'locations' start introducing rewards for frequent check-in-ers. A few places took advantage of Foursquare's check in services and offered rewards for mayors but the enthusiasm soon died down. However, since Facebook is already a huge, established network, let's hope Indian places cash in on the check ins and start offering loyalty rewards.

Facebook shuts down Gowalla

Just three months ago, Facebook announced that they acquired location services, Gowalla. Now, the social network has decided to shut down the location service. Visitors to Gowalla's website will read the following message, "Thank you for going out with Gowalla. It was a pleasure to journey with you around the world. Download your check-ins, photos and lists here soon."  Facebook had rolled out Places, earlier last year to compete with Foursquare's location-based social networking service. Reports say that Facebook, through its Gowalla acquisition, only hired the location service's top exectives and did not make use of their technology. According to The Telegraph, Gowalla had about 6,00,000 users, last December. Like Foursquare, users of Gowalla could check into places they went to and score points for their check-ins.
Gowalla goes to Facebook, California
Gowalla went to Facebook, got shut down



Gowalla was launched three years ago at SXSW and it seems almost appropriate to shut it down around the same time as SXSW, this year. At the same SXSW that Gowalla launched, Foursquare also launched and had more success than Gowalla. There had been no official statement from Facebook that they were acquiring Gowalla to shut the service down, but given the nature of the acquisition, the shut down was a good guess to make. When the deal was made in December, Facebook released the following statement, "In talking with the Gowalla team, we realized that we share many of the same goals: building great products that reach millions of people, making a big impact quickly, and creating new ways for people to connect and share what's going on in their lives. While Facebook isn't acquiring the Gowalla service or technology, we're sure that the inspiration behind Gowalla will make its way into Facebook over time." Gowalla had not launched in India, yet, but Facebook Places had (as did Foursquare).

Facebook developing a location tracking friend-finder app

Facebook will now know everywhere you go. The social networking giant that celebrated its ninth birthday yesterday is reportedly building its own mobile location tracker, reports Bloomberg.

Trying to benefit from the growing number of smartphone users, Facebook is developing a whole new app for tracking purposes. Currently, Facebook does work with locations, but only through check-ins and geo-tagged posts. With this new app Facebook will try to help users locate friends nearby while their location is tracked in the background.

According to sources that are working closely with its development, the entirely new app is slated to be released sometime in mid-March and is designed to run in the background even when it isn’t open on the handset. Reports suggest that the app in essence will be quite similar to Google Latitude, Apple Find My Friends and similar services.

Facebook will help you find your friends
Facebook will help you find your friends


The location software is said to be headed by Peter Deng, a product director who joined over from Google in 2007 according to a source. The team also consists of engineers from Glancee, a location tracking startup and Gowalla, a location tracking social network that were bought over by Facebook in the past couple of years.


Facebook had attempted to launch a feature in a similar vein in June last year. Very quietly, the social networking website had launched the ‘Find Friends Nearby’ service that did exactly what the name suggests. The service that used GPS to locate users and inform their friends about their whereabouts was slammed by users and critics alike for being ‘creepy’ and ‘stalker like’.

Just as quietly as it was launched, it was taken off by Facebook that was stung by the severe backlash it generated. Facebook explained the pull out of the service stating that the feature was under test and it wasn’t a formal release. The company said that the feature was just something that the engineers were testing. "With all tests, some get released as full products, others don’t. Nothing more to say on this for now, but we’ll communicate to everyone when there is something to say,” read the official statement.

Now it looks like Facebook learnt some lessons from the service test and is set to package old wine in a new bottle for users who have been lapping up Facebook’s latest mobile offerings like Poke and newer features in the Messenger app.

Late in January this year, Facebook announced in its Q4 earnings call that for the first time ever Facebook Mobile’s Daily Active Users exceeded those on the desktop version of the website. CEO Mark Zuckerberg highlighted the surge in mobile users, saying, “There’s no argument, Facebook is a mobile company.” He also referenced a comScore report to prove that Facebook is the top app in the US, beating Google Maps, and accounts for 23 percent of total time spent on mobile apps in the country.

It only makes sense now for Facebook to take mobile development ahead at a great speed. There is no doubt about the fact that Facebook and smartphones are two things that most of the modern world feels incomplete without. Facebook can now cash-in on this this new mobile tracking app.

Facebook may be working on a news feed based on your Likes

Facebook's news feed can be called a hive of random content your friends post, and whether you like it or not, there's no easy way to customise it. But if the social networking giant has its way, users of the Facebook mobile app will have have a news feed brimming with content of their choice, according to a report . Facebook is reportedly testing a new option for the news feed, which will enable subjects of the pages users may have "liked" previously to appear under a new section: "Recent Articles about". So based on the pages that users may have "liked" in the past, the news feed will vary with content that is useful, or be clogged with even more random data.

However, the task may be easier said than done. Tech Hive reports, “To buy into articles-related-to, you have to trust Facebook to serve up links to content that you really want to read. That's not an easy task and not one likely to be accomplished by calling your attention to a piece just because you "like" a particular Facebook page and an article related to the subject of that page is getting a lot of attention from Facebook's minions.”
Facebook irks users
Working on re(building) your news feed



For those who haven't noticed yet, the news feed already has a Trending Articles option. However, there is quite some difference between Articles Related to and Trending Articles. The latter comprises of articles that have been gaining interest and can be about anything. Articles Related to, on the other hand, are topics that a user has already expressed an interest in.

Facebook is increasingly concentrating on mobile to expand its business and reach more audiences. Late in January this year, the company announced in its Q4 earnings call that Facebook Mobile’s Daily Active Users exceeded those on the desktop version of the website for the first time ever. CEO Mark Zuckerberg highlighted the surge in mobile users, saying, “There’s no argument, Facebook is a mobile company.” He also referenced a comScore report to prove that Facebook is the top app in the US, beating Google Maps, and accounts for 23 percent of total time spent on mobile apps in the country.

In line with its focus on mobile, Facebook is building its own mobile location tracker. Trying to benefit from the growing number of smartphone users, Facebook is developing a whole new app for tracking purposes. Currently, Facebook does work with locations, but only through check-ins and geo-tagged posts. With this new app Facebook will try to help users locate friends nearby while their location is tracked in the background.

According to sources working closely with its development, the new app is slated to be released sometime in mid-March and is designed to run in the background. Reports suggest that the app in essence will be quite similar to Google Latitude, Apple Find My Friends and similar services.

There is no doubt about the fact that Facebook and smartphones are two things that most of the modern world feels incomplete without, and it only makes sense for Facebook to take mobile development ahead at great speed.

Monday, February 4, 2013

Facebook's making its advertising process transparent

If you've logged in to Facebook today, you'll see a little banner hovering over the homepage, saying "About Ads: Ever wonder how Facebook makes money? Get the Details". The last part has been embedded with a link, which will take you to a page where you can learn all about Facebook ads, and why they're there. The social network explains how they need to make money in order to stay free for its users, and companies need to advertise, so they pay Facebook to be a platform for them. The important part for Facebook advertising is the last step in the process, that the right person sees the ad.
Do you want ads in your Newsfeed?
A little more on Facebook advertising



Yesterday, we reported how Facebook will be embedding Sponsored Stories, which are small ads based on your Friends' activities, in your Newsfeed. While Sponsored Stories already exist in the Ticker and on the homepage on the right hand side, Facebook foresees users getting peeved at the idea of advertisements in their Newsfeed. However, users also need to realize that if they're not paying to use a product, they are the product. Meanwhile, Facebook promises the ads won't be too intrusive.

Ads to feature on Facebook ticker from Monday

Beginning from Monday, Facebook will introduce 'sponsored stories' to its Ticker, which is on the top right corner of the homepage. The popular social networking site gives users a glimpse of what has been going on it the lives of their contacts, off late, on the Ticker and now, a report in CNN confirms that now along with all those updates, Facebook will carry paid articles (ads), too.

 http://i2.cdn.turner.com/cnn/dam/assets/110927113659-facebook-ipad-2-story-top.jpg

The report further quotes Andrew Noyes, a Facebook spokesman as saying, "We recently made some changes to Facebook that help surface more engaging content, whether paid or organic, to people using Facebook. With these changes, people may see a varying number of ads or Sponsored Stories alongside organic content. In testing, we've found this leads to more engagement with for both paid and organic content."

The concept of sponsored stories isn't new to Facebook. These appear on one's page based on their activities, while on Facebook - be it hitting the Like button on some brand's page. Those actively playing games on Facebook, or are constantly trying new apps would have noticed these sponsored ads appearing on those pages.

Facebook to move small ads to your Newsfeed

Facebook has an ad system, called Sponsored Stories, which according to Mashable, will move into your Newsfeed, early next year. Sponsored Stories is a system where Facebook integrates your friends' activities into small ads. Facebook introduced this feature last January. Back then, ads were placed on the right hand side of the page and they now occur in the ticker. However, anticipating that this addition to the Newsfeed will not be a welcome change, a Facebook representative stated that the ads will be placed sparingly. According to them, most users will see a maximum of one ad, per day.
Do you want ads in your Newsfeed?
Do you want ads in your Newsfeed?



Adding ads in timelines of course isn't something new. Twitter has not only sponsored Tweets, but also sponsored accounts, which roll through your timeline at a pace where it isn't too intrusive. This is a paid service that they offer to advertisers, of course. Meanwhile, Facebook's prepping for their big IPO next year, and while users may crib about seeing ads in their Newsfeeds for a little while before getting used to it, this method of advertising will help the social networking giant add to its value for the IPO.

Facebook takes another shot at settling privacy lawsuit

A U.S. judge said he would consider whether to preliminarily approve Facebook's second attempt to settle allegations the social networking company violated privacy rights.

Earlier this year, U.S. District Judge Richard Seeborg rejected a proposed class action settlement over Facebook's 'Sponsored Stories' advertising feature. But at a hearing on Thursday in San Francisco federal court, Seeborg was much less critical of a revised proposal and promised a ruling "very shortly."

Five Facebook Inc members filed a lawsuit seeking class-action status against the social networking site, saying its Sponsored Stories feature violated California law by publicizing users' "likes" of certain advertisers without paying them or giving them a way to opt out. The case involved over 100 million potential class members.

Facebook irks users
Five Facebook members filed a lawsuit seeking class-action status



As part of a proposed settlement reached earlier this year, Facebook agreed to allow members more control over how their personal information is used. Facebook also agreed to pay $10 million for legal fees and $10 million to charity, according to court documents.

However, Seeborg rejected the proposed deal in August, questioning why it did not award any money to members.

In a revised proposal, Facebook and plaintiff lawyers said users now could claim a cash payment of up to $10 each to be paid from a $20 million total settlement fund. Any money remaining would then go to charity.

The company also said it would engineer a new tool to enable users to view any content that might have been displayed in Sponsored Stories and then opt out if they desire, the court document says.

In court on Thursday, Facebook attorney Michael Rhodes said the settlement provided meaningful protections and that Seeborg's job was to ensure a fair settlement - not write national privacy policy.

"Trust me, I'm not proposing to set grand policy with privacy issues writ large," Seeborg said.

Two children's advocacy groups filed court papers opposing the deal, saying that an opt-in procedure with parental consent should be required before Facebook can use a minor's content in ads.

However, plaintiff attorney Robert Arns said the deal balances the public good with Facebook's ability to run a profitable social networking service.

"We believe we cracked the code so that it's fair," he said.

If Seeborg grants his preliminary approval, outside groups would be able to file further objections before a final hearing.

The case in U.S. District Court, Northern District of California is Angel Fraley et al., individually and on behalf of all others similarly situated vs. Facebook Inc, 11-cv-1726.
Source: NEWS

Sunday, February 3, 2013

6 Reasons why Facebook Graph Search could be awesome

When it was rumoured that Facebook was launching a Facebook phone, we really hoped that it wouldn't be so. Instead, we wanted Facebook to fix its search among other things (a full list of what we wanted). So, at the press event yesterday, when Mark Zuckerberg identified 'Graph Search' as the third pillar of Facebook, the other two being Newsfeeds and Timeline, we sensed a win. Many commentators and the stock markets seem cautious about this daring new experiment by Facebook; however, we think that there are many reasons why Graph Search could be awesome.

Search using natural language
Over the years, we've been forced to search using keywords instead of everyday phrases. If you wanted to know the "Best Mexican restaurants in Mumbai", you had to key in "Mexican Restaurants Mumbai" and then dive into the links to find the best. Facebook's Graph Search lets you type in the phrase instead of Google-speak. Finally, there seems to a search engine that can understand our language.

Search results finally have a useful social context
Google has been trying to do this for a while by plugging those '+1s' next to the search results, but they are stuck in a conundrum; not many people +1 things on the web and the social context isn't quite social. Moreover, users have been resisting the muddying of what they consider pure web results. Facebook is the undisputed leader of the social space. You'd be using Graph Search to search inside Facebook and all the 'Likes' will start coming in handy. Now you can actually search for "Mexican restaurants in Mumbai that my friends like" and get results that have been validated by you friends. The filters that form a part of the power bar also make sure that you can refine you query and get more precise results.
Restaurants liked by friends
Restaurants liked by friends


Search results that are people or entities
Facebook Graph Search will throw up results that are people or entities and not links. For example, if you wanted a job at Google but didn't know who to get in touch with, you could search for "Friends of friends who work at Google". This will throw up connections whom you can message directly to take the conversation forward. You could even ask for "Vets in Mumbai who my friends recommend" and you'll find a list of vets who you could get in touch with. This means that Facebook is poised for a big win in the local listings space.
Local businesses on a Graph Search result
Local businesses on a Graph Search result


Graph Search – awesome way to explore Facebook
Right now, you have two ways to browse around Facebook: the Timeline – where you can get all that you've done over the years, and the NewsFeed – the place where you get updates and content from your friends, pages you 'Like' etc. Graph Search is the third way in which you can browse through Facebook data. Your search query becomes the title of the page and the results become the content that you can browse. You could key in "Goa photos that have my friends" and spend the rest of the afternoon scrolling through the albums.
Browsing photos on Graph Search
Browsing photos on Graph Search


Bing for everything else
Bing is a great search engine; it is just that Google is just as good and people are used to Googling. With Bing pulling in results from the web for your Facebook Graph Search queries, you can now access web results from within Facebook itself. The search result interface looks quite cool too.
Bing results on Graph Search
Bing results on Graph Search


Lars Rasmussen
Here's a man who has built two of the most awesome web products in the last ten years – Google Maps and Google Wave. In fact, Google Wave was so brilliant and futuristic that even Google, which normally innovates for a lark, couldn't handle it. It is one thing to make products that people are asking for and yet another to conceive and create something that people don't know that they want. Lars Rasmussen does the latter, and he does it well.

Facebook pitches new $20 million 'Sponsored Stories' settlement

Facebook Inc has proposed a revised $20 million settlement in a class action lawsuit accusing it of violating the rights of users through its "Sponsored Stories" advertising feature after a U.S. judge rejected an earlier accord.

The new settlement agreement, filed Saturday in U.S. District Court in San Francisco, drops provisions setting aside up to $10 million for plaintiffs lawyers' fees and allows users to apply for a cash payment of up to $10 each.

U.S. District Judge Richard Seeborg rejected an initial settlement proposal on August 17 after questioning why the agreement provided no cash for Facebook users.
Fraley vs Facebook Inc case
Fraley vs Facebook Inc case


The initial agreement provided no money to class members and instead set aside $10 million to be given to charities involved in Internet privacy issues.

The new agreement, which is also subject to Seeborg's approval, allows for some of the funds to go to charity, but only if there is any left after users' claims, attorneys fees and other expenses are met.

But given the size of the class, the charities might still get some cash. The agreement provides that, if it is not economically feasible to pay all the users a cut, the court may designate the entire fund as going to the charities.

The proposed settlement covers nearly 125 million people, court documents show. The $20 million equates to less than 2 cents per class member.

"We believe the revised settlement is fair, reasonable, and adequate and responds to the issues raised previously by the court," Andrew Noyes, a Facebook spokesman, said on Monday.

Richard Arnes, a lawyer for the plaintiffs, did not immediately respond to a request for comment.

Filed in 2011, the lawsuit alleged that the social networking site's "Sponsored Stories" feature violated California law by publicizing users' "likes" of advertisers without any compensation or a way to opt-out.

As part of both settlement proposals, Facebook also agreed to give users more control over how their names and likenesses are used.
Facebook's revised agreement also provides new terms on targeting children.

Facebook said it agreed to encourage new users to designate who else on the site is a member of their family. Parents will be able to directly have their children opt-out of the Sponsored Stories feature once their relationship to the child is confirmed.

Facebook also now has a right to object to plaintiffs lawyers' fee applications, unlike the earlier settlement agreement. It was unclear how much the plaintiffs lawyers would seek with the new settlement.

Facebook shares closed at $20.40 on Monday, down about 2.4 percent.

The case is Fraley v. Facebook Inc., U.S. District Court for the Northern District of California, No. 11-1726.

Facebook partners with retailers to test "want" button

Facebook Inc is testing a feature that lets users of the social network create "wishlists" of home furnishings, clothing and other retail products, laying the groundwork for what some believe could be an eventual push into e-commerce.

Facebook said it is working with seven retailers, including Pottery Barn and Victoria's Secret, to test the new feature that will allow certain users to flag images of desired products by clicking a special "want" button.

"People will be able to engage with these collections and share things they are interested in with their friends. People can click through and buy these items off of Facebook," Facebook said in a statement.
We may soon see a 'Want' button
We may soon see a 'Want' button



The feature, which Facebook has dubbed Collections, could help Facebook play a bigger role in the online commerce market by encouraging its 1 billion users to buy products for their friends and by sending shoppers directly to online stores.

A Facebook spokeswoman said the company does not receive a fee when someone purchases a wishlist item on Facebook from a retailer's site.

But Robert W. Baird analyst Colin Sebastian said the new Collections feature could open up new sources of revenue for Facebook, whose stock has taken a drubbing as concerns about its long-term money-making prospects have mounted.

"E-commerce is one of the best ways to monetize the Internet," said Sebastian.

"Thinking about how large they are as a platform and how engaged people are, there are lots of levers they haven't pulled yet in terms of monetization," he said. In addition to potentially collecting a transaction fee for referring users to an e-commerce site, Sebastian said that retailers might also pay Facebook to promote products featured on users' wishlists, similar to the way the Facebook's current ads function.

Shares of Facebook, finished Monday's regular session down 2.4 percent at $20.40. Earlier on Monday, BTIG analyst Richard Greenfield downgraded Facebook to a "Sell" rating.

In a note to investors, Greenfield cited concerns about the company's advertising business, particularly Facebook's nascent efforts to expand the business onto the mobile devices that its users increasingly access the service from.

Facebook's new Collections feature will gradually be offered to 100 percent of its U.S. users, Facebook said.

Some users will see the "want" button as part of the test, while others will see a button inviting them to "collect" an item or to "like" an item.

Unlike Facebook's existing "like" button, the feature that Facebook is testing will showcase the "liked" item within a user's Timeline profile page.

Facebook is also testing the Collections feature with Neiman Marcus, Michael Kors, Smith Optics, Wayfair and Fab.com.

Facebook may let you use emoticons in status messages

Feeling really ecstatic but feel like you can express yourself better with emoticons? Facebook has a new feature up its sleeve for those who prefer a ‘:D’ over a long sentence about why they’re happy. The social networking giant is testing a new status composer that lets you express your activities with smileys to enunciate your status. You can add icons from various categories such as feeling, reading, or eating, reports TechCrunch.


This new status composer has currently been shared only with a handful of users on the website and the mobile site. Facebook has jumped on to the smiley bandwagon rather late—Google+ already supports animated emoticons on their mobile app, and Path allows users to ‘smile’ at each other’s posts. Facebook only recently started prompting users to update their status about what has been going on and how they are feeling. Detailing it with emoticons only seems like the next logical step for Facebook to get more users to share status messages.
Select from a collection of emojis! (Image Credits: TechCrunch)
Select from a collection of emojis! (Image Credits: TechCrunch)


The new status composer will have emojis that show feelings, culinary smileys and even pre-made smileys for popular books and shows like Game of Thrones and 50 Shades of Gray.

Without divulging much about the new status composer, Facebook said, “It’s just a new way for people to visually represent what they’re doing and how they’re feeling through their Facebook posts. It will only be available to a small set of people. This isn’t integrated into Graph Search. It’s just a small test to see if people are interested in sharing their actions in a more visual way.”

Facebook added that it isn’t using the data put up on these emoticon-rich status messages for advertising. At least, not yet. Emoticon-laden status messages could turn into a goldmine for Facebook, as advertisers would now be able to know users' likes and dislikes at a much deeper level. For example, if you put up a status about dining out using an emoticon of a particular cuisine, it will become easier for advertisers to target you for ads regarding places that offer that cuisine.

Even better, Facebook could integrate this new status sharing method with Graph Search to load the new search method with more information. Graph Search was launched in January to help users discover human connections in their social sphere, tailored to suit their needs.

Called ‘"third pillar of Facebook," the Graph Search lets users search their social connections for information about people, interests, photos and places. Facebook says that Graph Search functions very differently from web search. While on the web you would search for 'rock music' on Graph Search you could search for 'My friends in Mumbai who like rock music' and you will get tailored results of people, photos, events and more on Facebook.

Facebook already has a wealth of knowledge about you thanks to all the information you share with it. Just from the details on the info page, Facebook knows where you work, what your relationship status is, when were you born and more information of the sort. Adding details collected from emoticon status messages only seems like a wise idea to sharpen Graph Search.

Google+ testing social sharing bar on websites

Meebo’s merger with Google+ was imminent and that’s what seems to have finally happened after months of waiting. Google seems to be testing a social side bar on certain websites that will allow users to chat directly on the page and setting the stage for a bigger advertising stream, quite similar to what Meebo used to have.

The bar seems to have cropped up on TVGuide.com where it was first spotted by Google+ user Clayton Pritchard who shared the information on the site itself. The notifications and sharing options are placed on the right side of the bar. The left of it is filled with information about the page and content. You can share the page with your circle or even +1 the page right from the bar.
Google+ social share bar on TVGuide.com
Google+ social share bar on TVGuide.com



While sharing options are usually placed all across the page, having a constantly floating bar could help show a rise in shares and +1s on Google+. On the other hand, most users consider the floating bar to be a bit of an eyesore, taking up a lot of space. Meebo too faced criticisms over these features.

Google acquired Meebo in June this year and had announced that it will be shutting down some of the popular Meebo services like Meebo Messenger, Sharing on Meebo, Meebo Me and all Meebo Mobile Apps. The seven-year-old start-up, Meebo was initially a browser-based messaging service back in 2005 and had branched out in to a social toolbar for sharing links and webpages across multiple social networking sites eventually.

Google+ had not been faring too well when it acquired Meebo but has since undergone several revamps to make users embrace it. Google+ added the ‘Communities’ feature last month to bring together people with similar interests for topical discussions. The communities aim to be a common platform for the users, by the users to initiate and host discussions.

Google+ communities seem to be a reincarnation of the community feature of Orkut, another social networking website that was bought over by Google too. In the pre-Facebook era, Orkut communities were modelled over the forum style of discussions. The communities had a long list of threads and discussions that went into pages, quite like Google+ Communities.

Google has been trying to weave all its services into one large ecosystem, and the key to access it is your Google+ profile. YouTube integrated the feature of allowing users to connect their Google+ profiles with their YouTube ones. Google also  mentioned that the advanced Google+ page management features that allow up to 50 people to manage a single Google+ page, or one person to manage up to 50 Google+ pages, will work for channels that have been linked with Google+ pages. Google has been trying this option with Google Analytics, YouTube Creators etc. and will be rolling this feature out to all creators in the weeks to come.

The Google Play Store too will integrate your Google+ profiles for all its reviews. Even though Google claims having a Google+ ID on reviews is to weed out fake or spam comments, it is evident that the company is looking at the larger picture, making Google+ an integral part of everyone’s lives.

Google+ overtakes Twitter to become second most popular social networking site

Google has done the unthinkable and hit a double jackpot. Dismissed as a ghost-town, Google+ has come from behind to overtake Twitter as the second most popular social networking website, according to a GlobalWebIndex report for Q4 2012. The report also mentions that even YouTube, another of Google’s properties, has raced ahead of Twitter to gain the third place for the last quarter.

Google+ has risen from the ashes to grow in terms of active usage by 27 percent to 343 million users to become the second most used social networking platform. YouTube, not tracked by GWI in the past, has come up to the third position on its debut.

No prizes for guessing that Facebook still rules the roost with 693 million users globally, with a growth rate of 33 percent. Clearly, Google+ with only half of Facebook’s power has a lot of catching up to do. While the post does not mention the exact number of YouTube users, the chart pins the number at somewhere around 280 million.
Active users of popular social networking websites (Image Credits: GlobalWebIndex)
Active users of popular social networking websites (Image Credits: GlobalWebIndex)


Observers who have been seeing the growth of Google+ over the past year would be flummoxed over its sudden rise to the number two position, but one needs to bear in mind that this report revolves around numbers of active users. Thanks to Google+’s social integration, it doesn’t take much to be an active user of the platform.

If one has a Google ID, it takes just one click to join Google+. The integration of the social networking website also runs deep, with even YouTube and Android Play Store reviews now requiring a Google+ ID. What is more, the dying Google social platform Orkut too integrates Google+ profile now.

Google had integrated the use of Google+ profiles in order to post reviews on the Google Play Store in November. While the move was said to be in order to curb spam and bogus reviews on the Play Store, the underlying factor was the deeper integration of Google+ in a user’s daily life.

YouTube similarly allowed users to connect existing profiles with their Google+ page with the Google+ name being the identity on the video sharing site. The advanced Google+ page management features, which allow up to 50 people to manage a single Google+ page, or one person to manage up to 50 Google+ pages, now also work for channels that have been linked with Google+ pages.

After having taken over Meebo, Google has recently started testing a social sharing bar too on some websites. The social side bar on certain websites will allow users to chat directly on the page and setting the stage for a bigger advertising stream, quite similar to what Meebo used to have.

Google has been working hard in the past year to make sure that a user’s Google ID becomes his passport to most sites and services online. Hence, it should not come as a surprise that Google+ and YouTube have managed to overtake Twitter, a self sufficient ecosystem, in order to race neck in neck with Facebook now.

Twitter to add Instagram-like photo filters to its mobile apps

There has been some enmity between Twitter and Instagram, which started after Facebook purchased the image-sharing social networking platform. According to the New York Times, Twitter is planning to update its mobile apps to introduce filters – much like Instagram – and allow users to quickly click pictures, and share them over the microblogging website.

Though it might seem unnecessary to introduce the Instagram-like feature to a wildly successful social networking website, it may help users share photos more easily without having to download an extra app.
Twitter Games are underway
Twitter to go the Instagram way


Recently, Instagram received an update that improved the sharing on Twitter. Instagram revealed that it will now translate @mentions for users who have a Twitter username different from their Instagram one.

If the @mentioned user's Instagram account is connected to Twitter, her Instagram username will show up in the image caption, while her Twitter username will appear in the tweet. The @mentioned users whose Instagram accounts are not connected to Twitter will have their Instagram username show up in the image caption and the @sign will be omitted from the username when the image is shared to Twitter. As for those @mentions that do not match any Instagram usernames, the @ sign will be carried over to Twitter as they are.

Back in September, reports speculated that Instagram may make its way to handsets running on the Windows Phone operating system. According to a report by The Verge, sources familiar with Microsoft’s Windows Phone plans informed it that the app may be made available for this platform.

Instagram was compatible with iOS devices since its inception. Due to the rapid growth of its popularity, its developers launched the service for Android devices as well. The author of the report by The Verge, Tom Warren, states, “We're hearing from sources familiar with Microsoft's Windows Phone plans that an Instagram app will be made available for the platform, despite Facebook's recent acquisition of the service for $1 billion”.

Instagram 3.0 recently became available for download for Instagram users on iOS and Android platforms. Available on the respective app stores, the focal point for the new, updated version is the browsing experience. The new update brought to the table, as the app's makers put it across in an official blog post, "a new and unique way" to view their own photos and those of others on a map. Simply put, this means that after the update, users need not go through pages and pages of photos while browsing.

The post further added that on newer devices, users should experience improved browsing speed. Another addition to Instagram 3.0 was the infinite scrolling in feeds. Users can view more photos while browsing through the app, without clicking on 'load more'. With Instagram 3.0, users can flag not only photos, but also comments for review.

Facebook may be the new jobs portal on the block

While Facebook has always been the destination for one looking to maintain and widen their digital social circle, the site is working towards becoming the new jobs portal on the block, cite reports. The 800 million-strong social network is reportedly planning its own job board and it will be joining hands with companies like BranchOut, JobVite and Work4Labs for this project. At the moment, however, it is unclear if the job posts will appear in users' news feed.
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Reportedly, Facebook joined forces with the U.S Department of Labor and three employment-related agencies last October in a bid to reduce the country's unemployment rate (9.1 percent) with the use of social media - and it was then that Facebook for the first time hinted at its plans for becoming a source for job hunters. "As part of the initiative, Facebook launched a “Social Jobs” portal that makes educational content and tools from its partners at the Department of Labor, National Association of Colleges and Employers, Direct Employers Association, and the National Association of State Workforce Agencies, easily accessible. It plans to promote this page in the 10 states with the highest unemployment rates and Puerto Rico," reports state.

Before Facebook, there was Manet, painting friends

Long before smartphones turned so many of us into amateur photographers and revolutionized how we depict each other through social media, there were the works of French Impressionist Edouard Manet.
Known for portraits of friends and celebrities of his era, the painter often called "the first modern artist" came of age during the mid-1800s when photography first became available to the public. He even kept his own collection of photos of the subjects he painted.

Manet's portraits and how they were influenced by photography are the focus of "Manet: Portraying Life" at the Toledo Museum of Art, the only U.S. museum to host the exhibition before it moves to The Royal Academy of Arts in London next winter.
Before Facebook, this was there
Before Facebook, this was there (Image Credit)


The show that opened this month and runs through the end of the year features 40 paintings from public and private collections, including some of his best-known works. Instead of assembling a retrospective of Manet's works, the two museums chose portraits that would open the discussion of what impact photography had on Manet's paintings.

"We're not suggesting an exact reliance on photography, but this was a new medium in the era that he's painting and it was very important," said co-curator Lawrence Nichols.

It is the first time a Manet (1832-1883) exhibit has looked solely at his portraits, said Nichols, the museum's curator of European and American painting and sculpture before 1900. The museum's own collection includes Manet's portrait of a childhood friend who wrote extensively about the artist.

The works include straight forward portraits of men in top hats and women in flowing dresses. There are others that illustrate the change in around his home in Paris, revealing social unrest and the Industrial Revolution.

Sprinkled throughout the exhibition are photos of his subjects - some are original and others are digitized from an album Manet kept - to give insight into how he interpreted them the people he painted. In one photo, the tie and beard of a man bears a noticeable similarity to one of his paintings.

"He had images in his life beyond the paintings he made," Nichols said.

About half of Manet's entire works, which rank among the greatest of the Impressionist movement, were portraits or scenes from everyday life.

Some of the portraits in the show evoke the photos that we see today on social networking sites like Facebook - they're small and straightforward yet reveal something personal about each subject.

And they reveal how we record and connect with each other.

The proliferation of images now is similar to what was happening during Manet's time when the camera made portraits ubiquitous, he said.

These are ideas that the century-and-a-half old paintings can convey to a modern audience, Nichols said. "This is very much about 2012 and what it means to conceive of yourself, to be perceived by someone else," he said.

Manet's portraits are spread throughout eight galleries into the museum. The exhibit neatly flows into another show featuring nearly 100 mostly black and white photographs of Hollywood legends from the 1920s to the 1960s.

Outside the hall, there are 700 Facebook-like images of community members, museum volunteers and staff.

"These threads together make it very contemporary," said Toledo Museum Director Brian Kennedy. "The prints and photos take us back literally through time to Manet. It covers all the various ways people use various media to represent each other."